TO SELLING YOUR
This guide has been prepared to assist you in answering your
questions about the selling process. It outlines the steps that
will help you obtain the best results when you list your property
As with buying a home, selling a home can be an exciting, yet
complicated process. Employing the services of a professional
real estate agent brings many advantages to the process of selling
your property. Your REALTOR® will perform a variety of functions,
• determining value through a comparative market analysis
• ascertaining the correct listing price;
• completing the Listing Agreement and explaining the
Property Disclosure Statement;
• discussing listing options such as Multiple Listing
Service ® and its benefits;
• virtual tours
• marketing your home to achieve the best possible price;
• conducting private showings and/or open houses;
• negotiating all offers on your behalf;
• guiding the transaction through to completion and move-out.
1 :: Comparative Market Analysis
Once you have selected
your real estate
the first step
is to accurately
of your property.
the value of
which will be
used to establish
your asking price.
Your REALTOR® experience, expertise
is key to helping
your asking price.
2 :: Ascertaining the Correct Listing Price
Studies have shown that setting a competitive listing price is
critical to obtaining the best selling price for your property.
A home for sale generates the most interest the first two weeks
it is listed. Starting out with a high listing price will only
discourage interested buyers and regular price reductions may
lead buyers to believe there is something wrong with the home.
Those who can afford a home at your asking price will soon recognize
that they can get better value elsewhere.
3 :: Discussing Listing Options
Your REALTOR®® will explain the several ways your property can be
listed. The vast majority are listed with the Multiple Listing
Service ®, which is a database of properties for sale that
is accessible to all REALTOR®s as Real Estate Board members. Your
REALTOR® will walk you through the Listing Agreement, complete
all forms necessary, and be able to explain the form and function
of the Property Disclosure Statement.
4 :: Marketing Your Home
Depending on your type of property, the target market, your time
frame, and competition within the marketplace, your REALTOR® will
develop a marketing plan that suits your requirements. Marketing
may involve neighbourhood promotions, virtual tours, print and/or
online advertising, signage, open houses and private showing appointments.
Once a suitable buyer is found, your REALTOR® can be of immense
help during the sometimes stressful negotiation period. They have
been through this procedure many times and know the finer points
of offers and counter offers. A seller without a professional
on his or her side could be at a distinct disadvantage during
this process. Having a REALTOR® working for you during negotiations
keeps you at “arm’s length”, greatly reducing
the anxiety involved in selling and allowing clear, objective
decisions to be made.
5 :: Completion and Move-Out
Completion, possession and adjustment dates will be specified
within the Contract of Purchase and Sale. On the completion day,
legal ownership of your property is transferred to the buyer.
Prior to completion, your REALTOR® can help you select a legal
representative to take care of the completion procedures. Out
of the proceeds of the sale, there are a number of costs that
will be payable. These include:
• real estate commission;
• legal fees;
• G.S.T. on the commission and legal fees;
• any penalties applicable for paying out your mortgage
• your share of the property taxes.